João Vitor Rodrigues is a Public Relations professional (Uerj), with a PhD and a Master’s degree in Social Communication from PUC-Rio, and a specialization in Business Administration from FGV. With extensive professional experience in executive roles in communication and marketing, he is also a professor in undergraduate and graduate programs. His academic research during his Master’s and PhD focused on the intersection of communication, technology, and anthropology. His current research interests include data governance, privacy, and the algorithmic implications on social relations.