Eduardo Lorea is the founder of Numerik, a consultancy specializing in strategy, innovation, and ESG. He built his executive career leading digital communication, innovation, and strategy projects at Grupo RBS and Campus Party. He has taught undergraduate communication courses at PUCRS and specialization programs at PUCRS, UCS, Unisinos, and UFRGS, focusing on media economics, digital communication business models, and digital marketing. Eduardo holds a degree in Social Communication from PUCRS, a Master’s degree in Business Administration from UFRGS, and is currently pursuing a PhD in Business Administration at FGV EAESP.