Daniela Pereira is a journalist with a degree from the Fluminense Federal University (UFF), a postgraduate degree in Marketing from COPPEAD/UFRJ, and a professor at the School of Communication, Media and Information at Fundação Getulio Vargas (FGV Comunicação). She currently serves as Director of Digital Strategy and PR at FSB Comunicação, where she leads integrated communication projects for major brands and institutions, including Sesc RJ and Senac RJ. With over 30 years of experience in communication, marketing, and branding, she has worked for companies such as Rede Globo, where she spent 11 years leading public relations initiatives. Daniela is also the co-creator of the blog Apezinho and the consultancy As Pereiras, focused on social impact projects and affective narratives. From 2021 to 2024, she taught Content Marketing in the postgraduate program at COPPEAD/UFRJ. She is also a board member of Mulheres da Parada, an NGO based in São Gonçalo that supports the empowerment of female leaders in underserved communities. Her professional interests include strategic communication, digital culture, artificial intelligence, storytelling, institutional reputation, and audience development.