Journalist and writer, he holds postgraduate degrees in Public Policy (Uerj), an MBA in Service Management (Coppead), and an MBA in Business Management (Ibmec). He is the author of the books "Política e a vida real", which depicts the day-to-day of a political campaign, and "Eu, minha arma e o alvo", the biography of Brazil’s most renowned sniper. As a journalist, he worked for O Dia and O Globo, covering Police, City, and Economy sections. In the corporate sector, he served as Director of Communication for the Telemar, Oi, and Contax holding group. He was also Director of Institutional and Governmental Relations, Communication and Marketing at the Endesa/Enel Group, and Director of Communication and Marketing at the Andrade Gutierrez Group. He is currently Managing Partner at Néctar Comunicação, advising large companies on communication strategies, negotiation, and crisis management.